Let’s cut to the chase.
Here’s the secret strategy Alex Hormozi used to go from creating YouTube videos in a cupboard with a few thousand subscribers…
To dominating the entire business niche, 10M followers, millions of dollars per month and fast approaching a BILLION buck net worth.
Here’s how he did it, and the hidden takeaways YOU can apply to your own personal brand:
If you’re serious about building your own personal brand, you’ll spend 2 mins 17 seconds reading this email :)
Welcome to the Personal Brand Builders Newsletter
By Sam PD @ Personal Brand Labs
I’ve worked alongside some of the biggest personal brands on earth, running 95% of the backend to help them pull in 7+ figures per year.
I discovered what REALLY happens behind the scenes; Audiences of non-buyers, inauthenticity, negative comments. The silent downsides of building a personal brand the OLD way.
So I built my own micro personal brand (the NEW way) and scaled it to $10K/mo profit in just 90 days. Now I’m sharing the secrets so you can do the same…
Leverage people ahead of you:
Hormozi connected with the biggest YouTuber in the world, MrBeast.
MrBeast told Hormozi he absolutely NEEDS to make clickbait content… Just ACTUALLY fulfil on the promise of the clickbait in the video.
Key Takeaway: High stakes, big promise videos allowed Hormozi to rise to the top of the business niche on YouTube in just 4 years.
Hormozi also paid real estate entrepreneur and 3M subscriber YouTuber Grant Cardone 135K dollars for a consulting call, where he discovered the value of 10X’ing the amount of content he was posting.
This took Hormozi from 7 pieces of content per week, to now 60+ per DAY.
Top of Funnel Content Breakdown:
Hormozi’s videos fall into two stupidly-simple categories…
Avoiding being a loser.
Becoming a winner.
Key Takeaway: Looking at the actual videos themselves. All of Hormozi’s videos follow this one rule:
A constant element of mystery.
This keeps viewers watching and prevents them from clicking off, helping YouTube watchtime and pushing the algorithm.
I analyzed 50+ of Hormozi’s top performing videos and it confirmed my suspicion on his scriptwriting strategy.
Key Takeaway: Here’s Hormozi’s exact structure he uses for 99% of his YouTube videos, to get millions of views:
Credibility hook: What your authority in the niche is.
Value promise: Promise of what the viewer will get out of the video.
Introduction to the model: The structure of the video - “Step by step guide/framework/blueprint to…”
Then THIS repeatable framework for each point of the video:
Why care - Normally a personal story, increasing the importance of the information in the viewers mind.
What - What the actual info is
How - How the viewer can implement it
Hook for the next section - Add intrigue and hook viewers in to watching the NEXT point of the video.
(Repeated for each point of the video)
Before finishing off the video by zooming out to see the bigger picture/meaning of the video and finally an impactful end sentence.
Middle of funnel:
Key Takeaway: Hormozi gives away the information for free, and sells the implementation.
Free courses, books and resources.
This builds incredible amounts of trust. But here’s the genius part:
Hormozi segments his email list and leads with a ‘personalised roadmap’ lead magnet:
A questionnaire, which then emails you a personalized roadmap PDF, that helps you scale your business (it’s personalized depending on the answers you gave)
Then, if you’re a beginner, you’re upsold to Skool (dot) com - Hormozi’s community building platform.
If you’re a higher level in business, you’re pitched Hormozi’s in-person workshops at his company Acquisition (dot) com’s HQ in Las Vegas.
It’s a 2-day event starting at 5K dollars all the way up to 130K for a more in-depth, tailored ‘boardroom experience’ with Hormozi & the team.
But here’s the unique part that no one else was doing until Hormozi came onto the scene…
Bottom of funnel:
Hormozi’s company, Acquisition (dot) com, does what it says on the tin…
It acquires companies.
& THIS is where the 4 MILLION dollars each year Hormozi invests into content, team & strategy pays off…
Whilst he does sell Skool (dot) com and in-person workshops, the real money is made by Hormozi using his personal brand to funnel - high intent, high potential - companies into his acquisition pipeline.
Hormozi’s entire personal brand is a self-liquidating funnel (which means it pays for itself) to buy equity in companies.
THIS is how Hormozi is rapidly approaching a billion bucks networth.
Key Takeaway: You can take these same principles to build a micro personal brand around your expertise, to dominate YOUR industry or interest, on YOUR terms.
Personal branding is strategy, not luck.
PS: Whenever you’re ready, there’s 2 ways I can help you:
1) My Full YouTube Video & Funnel Map of Hormozi’s Personal Brand Strategy.
2) Personal Brand Labs - Steal the Blueprint to Build your own 10K per month Micro Personal Brand in Just 90 Days. Without luck, Without Needing a Massive Audience & Without Wasting Months on Trial & Error.
Your friend,
Sam PD